So i was reading the A-Team blog and ran across a post about how Disney is going about advertising the movie. They are after the Christian community’s money that they are offering Pastors a trip to London and $1000 if they win a contest for mentioning Narnia in a sermon. Philip Ryken said this:
Sunday’s Philadelphia Inquirer reports that Walt Disney Pictures is offering a free trip to London and a thousand dollars in cash to the winner of its promotional sermon contest. To qualify, a sermon has to mention Disney’s new Narnia film. So welcome to a new medium of marketing: the sermo-mercial. It would seem that something more than Aslan is on the move. I wonder: Would mentioning the film while decrying the absurdity of the promotion qualify one’s sermon for the contest?
The most interesting thing may be not that Disney is doing this, but that they recognized that the Church is for sale. They would never have attempted this if the Church in America was acting like they should be.